About

Jeff Aoun is a Dubai-based Creative and Fashion Director, Stylist, and Art Director whose work sits at the intersection of fashion, culture, and visual storytelling.

With a background in Art Direction from ALBA and Fashion Image and Styling from the prestigious Istituto Marangoni in Paris, Jeff brings a strong multidisciplinary sensibility to every project. His approach balances refined minimalism with bold, expressive maximalism, creating images that are both editorially driven and commercially powerful.

Having relocated to Dubai over five years ago, Jeff currently serves as Creative and Fashion Director at SRMG Lifestyle, where he oversees the fashion vision across multiple leading titles, including Billboard Arabia, Hia Magazine, Sayidaty, and Arrajol. His role spans concept development, styling direction, and creative leadership, shaping the visual identity of each platform while ensuring a cohesive and forward-thinking fashion narrative.

Working closely with both male and female celebrities, Jeff has collaborated with renowned international and regional talents such as Jessica Chastain, Elissa, Georgina Rodrigues, Nadine Labaki, and Nancy Ajram, among many others. His experience covers print editorials, covers, TV, and high-profile advertising campaigns.

Throughout his career, Jeff has collaborated with major publications including Vogue Arabia, AD Magazine, GQ, L’Officiel Hommes, Plastik Magazine, Haya, A Magazine, and Harper’s Bazaar, alongside commercial projects for brands such as Balmain, Miu Miu, Prada.

Driven by storytelling, detail, and a strong fashion point of view, Jeff Aoun continues to shape contemporary visual culture in the region and beyond.